The Script - Talk You Down Lyrics

I can feel the colour running
As it's fading from my face
Try to speak but nothing's coming
Nothing I could say to make you stay
Grab your suitcase call a taxi
It's 3am now where you gonna go?
Gonna stay with friends in London
And that's all I get to know

Just a ciggarette gone
No you couldn't be that far
I'm driving my car to where I hope you are
Maybe I can talk you down
Maybe I can talk you down
we're standing on a tiny ledge
before this goes over the edge
Gonna use my heart and not my head
And try to open up your eyes
This is a relationship suicide
Cos if you go, I go
Cos if you go, I go

Taking shortcuts through the alleys
While you're racing through my mind
Cops can chase but they won't catch me
Not before I get to speak my mind
If there's still time

Oh

We're standing on a tiny ledge
before this goes over the edge
Gonna use my heart and not my head

Focus Group Evaluation

We held a focus group in order to recieve more feedback and to try and produce more ideas that we can use in our creation of The Script's"talk you down". To do this we used an interactive whiteboard and had a whole room to ourselves so that it would be the main focus of the people viewing it. We made a slideshow so that it looked more proffessional and included the song we were going to be making a video for, and some songs that inspired our thoughts of the video. To make sure that we were contacting our target audience we looked specifically for people that liked this type of music and found this out literally by word of mouth. After discussing the initial track, we gained a few different ideas, and got some back that we had thought of. This is nice to know as it reinforces our original idea and makes us more confident in these ideas. once we had collected some of the information of ideas, we gave them a questionnaire to see what they thought of it. Here, we felt it was important to use open and closed questions. Although closed questions are easier to analyse, open questions includes creativity from the students who would be looking at the video therefore meaning we can encorporate their ideas as well as out own. Most of the results showed that we were on the right track, but a few people led us to look at new scenarios that we could include hopefully making our ideas more unique.

Technical Shot Analysis - Ben Gilchrist

www.youtube.com/watch?v=AcY8nX1yzb0
The video that I decided to analyse was “Can’t Stop” by the Red Hot Chilli Peppers. This is because it is also of a band, and looks at the way that you can interlink a story (narrative) and a performance in the same video. I was hoping that this would give me some ideas for our own video and may help me get more information of how to edit a video.
The aspect of the video that surprised me most was the amount of shots used. In only 4 minutes, over 300 shots were used, showing how complex the editing process must be. Before watching this, I always assumed that music videos contained only a few shots and were edited to look like more but in fact this was not the case. I believe that the planning of our own video will now be a lot different to what it may have been if I didn’t do this task. For example, I probably wouldn’t have left as much time as I will do now for the editing process.
The performance/narrative aspects of the video backs up my original ideas albeit that this video is very surreal in the narrative. It has also convinced me to use some links between the lyrics and the video. Although if this is done too much I believe this to be cheesy, I feel it is important to establish a relationship between the two.
My overall written analysis can be found in my folder.

Inspiring Parts of other music videos

The idea of looking at other videos and using successful ideas that were pulled off well help to make the "recipe for success". By encorporating some of these ideas into our video and using our own ideas to develop them, we are hoping to gain a better understanding of why certain shots are used at certain times.

Parts that have been studied are; the use of black and white, the change of focus, freezeframes, out of video sounds, intertextual references, cartoons and complex editing.

Technical Shot Analysis - John Bone

The track I chose to analysis was 'Breakeven', by the Script, which is the same band that we are making our video for. This would hopefully give me some good ideas to add to when it comes to our video.
What stood out for me most in this video, was the use of some black and white shots and some colour. This was dependant on who is in the shot. We could use this in our video, using black and white shots in the past or in sad times etc. Then using colour shots for the present and happy times.
This video has confirmed my ideas about mixing performance and narrative, as i felt it worked excellently in this video, however we may not be able to get a performance in front of a crowd! But the use of mixing performance and narrative fits well with this genre of music.
The use of past and present in this video is also very successful, which was something we were considering to use anyway. It creates an excellent narrative and produces more of a story to the video, which would fit our song and the lyrics.

Technical Shot Analysis - Matt Rice-Tucker

The track that I chose to deconstruct was "Wherever You Will Go" - The Calling. The director uses a wide variety of shots in the video. To give the audience a range of views on similar objects or instruments throughout. The video is both performance and narratvie based. It involves lots of images of the band playing and also the story which goes along with the lyrics of the song.

Throughout the lead singer is focused on the most. With a few clips of the guitarists playing and even less of the drummer playing. So when the camera focuses on the band, it is predominantly on the lead singer. With the use of extreme close-ups. close-ups, long shots, low angle and high angle shots.

Institutional Research

How Music Videos Are Made (Overview)

• Firstly a single is chosen by the artist and producers
• A number of different directors are chosen, and all given a chance to show their ideas.
• Then a director is chosen and budgets are agreed
• Storyboards and locations are developed through a range of ideas
• Sets are built, with personal and locations hired
• Video is shot (usually within a few days)
• Editing begins on the tape, then visual effects are added
• The video finally needs to be certified, so it can be released to TV stations etc...

The Record Company

• Sign up artists and pays them an advance
• This covers certain costs involved in marketing the record
• The record company then employs a commissioner
• They develop a brief for the video, including the budget, deadlines etc...

The Director

• They listen to the track, and outline a proposal for the video (including storyboards)
• If the record company likes the idea then they will hold a meeting with the director, then the next stage is to arrange a budget
• Budget: The producer will come up with a budget which is approved, this is then sent to the client when he can try and negotiate it or keep it the same. Then the production unit is set up.