Focus Group Evaluation

We held a focus group in order to recieve more feedback and to try and produce more ideas that we can use in our creation of The Script's"talk you down". To do this we used an interactive whiteboard and had a whole room to ourselves so that it would be the main focus of the people viewing it. We made a slideshow so that it looked more proffessional and included the song we were going to be making a video for, and some songs that inspired our thoughts of the video. To make sure that we were contacting our target audience we looked specifically for people that liked this type of music and found this out literally by word of mouth. After discussing the initial track, we gained a few different ideas, and got some back that we had thought of. This is nice to know as it reinforces our original idea and makes us more confident in these ideas. once we had collected some of the information of ideas, we gave them a questionnaire to see what they thought of it. Here, we felt it was important to use open and closed questions. Although closed questions are easier to analyse, open questions includes creativity from the students who would be looking at the video therefore meaning we can encorporate their ideas as well as out own. Most of the results showed that we were on the right track, but a few people led us to look at new scenarios that we could include hopefully making our ideas more unique.